Digital Marketing – Achievers

Digital marketing strategies

10X! YOUR BUSINESS WITH ACHIEVERS

The benefits of a social media marketing strategy:

Allows you to engage with your customer base
Increases brand awareness
Drives revenue

What is social media marketing and why is it important?

Did you know over half of the world is active on social media? For businesses, leveraging the power of social media is a no-brainer for increasing sales and engaging customers. That’s where social media marketing comes into play. Social media marketing uses social channels such as Facebook, Instagram, and Twitter to connect with a desired audience in order to increase brand awareness, educate customers about a product or service, drive website traffic, and more. Here are just a few things you should know about the power of social media marketing:

80% of business executives think it’s very important or essential to invest additional resources in social media marketing.

55% of consumers learn about new brands on social.

78% of consumers are willing to buy from a company after having a positive experience with them on social media.

There are many approaches to social media marketing including an organic strategy where a business uses its own social profiles to post and share content, as well as a paid strategy where businesses can allocate a certain advertising budget to promote ads and reach a wider audience.

Organic vs. Paid: What’s the Difference?

Organic social media

Refers to any social media activity without a paid promotion. For example, feed posts, videos, memes, and Stories are all examples of organic content. Your organic reach — those who view your content — includes a percentage of your followers, your followers’ followers (if they share your post) and those who follow any hashtags that you use in your posts.

Brands use organic social media to…

Establish their personality and voice
Build relationships by sharing informative, entertaining, and/or inspiring content
Engage customers at every stage of their buying journey
Support their customers with customer service

Paid social media

Marketing includes anything on social media that’s influenced by advertising dollars. It’s when brands pay money to Facebook, Google, Twitter, YouTube, etc. to have their content shared with their chosen target audience. This can be done through “boosting” organic content or creating unique advertisements through Facebook Ads manager and other platforms.

Brands use paid social media to…

Raise brand awareness and attract new followers
Drive conversions
Promote a new product, sale, event, etc.
Generate leads

How we develop fool-proof social media marketing strategies for businesses

At Achievers, we take the time to understand your brand, your customers and your goals. That’s why we begin every partnership with a thorough Discovery Audit that includes a kickoff call, stakeholder interviews, competitor research, and a comprehensive analysis of your current online presence. Once we have a full understanding of your brand, your target audience, and what you want to achieve on social media, we can begin to develop a personalized social media strategy that will deliver results.

Our social media marketing services include: